A lot of people spend plenty of time perusing blogs throughout the course of a regular day – reading up on different topics of interest to them, and often, even ending up on random sites (perhaps even sites of no interest to them!) through the sites they were on – but while plenty of people enjoy reading blogs, far fewer people realize how beneficial keeping a blog of their own can be.
1 For business: Draw new customers to your business
If you run a business, you probably have a website that your customers can visit in order to gain more information about you, or to collect news about your company. But while a basic website is great for your current customers, a blog is a much more beneficial way to draw new customers to your business! When you post regularly on a blog, you will continually boost your website’s search engine rankings, as regular posts will give you more opportunities to use keywords, will provide you with more backlinks from your readers, and will provide more content for search engines to pay attention to. The reason so many people fail to keep a blog is that they think of a blog as being nothing more than an extra way to interact with current customers – but actually, the primary benefit of a blog for your business is that it will increase the number of new customers who come your way!
2 For affiliate marketing: Ads for which you are receiving money
If you are running a website through which you are attempting to make money with affiliate marketing (or even through which you are attempting to make money with PPC ads), you surely understand that you will have greater success if you have a greater number of new readers coming your way. But what you must also realize is that a regular blog is one of the best ways to regularly keep new readers coming your way. When you run this blog, you will – firstly – be constantly increasing your search engine ranking, and will – secondly – be giving readers a reason to bookmark your page and visit it on a regular basis. The more often people visit your page, the more likely they are to purchase the items you are an affiliate for, or to click on the ads for which you are receiving money!
3 For personal use: Increase your online presence
Even running a personal blog can provide you with plenty of nascent benefits. As you blog frequently, you will increase your blog following, and will also increase your online presence. And the more success you have in doing these two things, the more likely you are to be hired for any job or project you happen to have a desire to work with!
Don’t just think of blogging as a great way to gather the information you are looking to gather on various topics and areas of research; instead, think of blogging as a way to provide information yourself – and as a way to increase your online profile and your eventual income as a result!