Advertising on Mobile Some Facts and Insights for improved Mobile Marketing Strategy

Share on facebook
Share on google
Share on twitter
Share on linkedin
mobile advertising facts insights marketers


As the mobile market is expanding at a large and is changing the experience of how we are using the web traditionally. To find information in change world smartphones has left behind web search on desktops or laptops. In today smartphones usability are more focused on user needs that is accessible at any time and at any place. The app store at Google plays serving around 1.3 million apps where Apple IOS comes at second number according to “Statista” statistics serving around 1.2 million apps and there are more app stores in the market. The future of mobile apps would be focusing on mobile usability, mobile comers, doctors consultation, health application, subscribed updates and many types of deals apps.

apps available in leading app stores 2015 statistic

 Smartphone installed apps and afterward communication

For more clear understanding we have to focus on user needs and two-way communication through users and mobile apps providers. The good thing is that on an average a smartphone has 40-42 apps installed in it, now as a marketers point of view I have to think that is there any room for me for my apps to be downloaded by user and what action I have to take to get maximum usability. Not from the download perspective but from the overall value to the user and afterward communication. Will discuss later in the post.

Average smartphone installed apps usability

People use only 20% of the installed apps regularly the 80% installed apps used only once after installation, this is where the companies need to focus on how to get maximum usability and interaction on installed apps. If I think from a marketers point of view who have invested money in making apps and marketed it through various source. It is total waste of money if the apps fall in the 80% category. This can be achieved by communication with your customers using mCRM, give your customer regular updates depending upon the type of service your offering it could be weekly or monthly.

average installed apps usability

How many apps a single smartphone use regularly

This is important when marketers thinking of reaching out to customers for up sell. This is also important when the apps dump in between apps which not getting attention or the user has forgotten that he has installed some apps or a particular action but it is hard to remember. On an average a single user uses only 5 to 6 apps regularly on a weekly basis for example, it could be news apps, weather apps, social apps or sports apps. If we see the apps marketing and installation cycle, there is lack of communication with the user. When user downloads your apps, you must guide them on how to use the apps or tell them thank you for downloading. Also make sure there is mechanism already developed that attached your apps with mCRM it will help you send push messages on many occasion, track apps insights aka analytic help serving users.

Leave a Replay

About Digital Shiksha

In Short? We offer #1 Digital Marketing Training program for Under Graduates & Post Graduates. Give an edge to your career in Digital Marketing and become qualified individual. The next big leap…

Recent Posts

Categories

Follow Us

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit

seo copywriting
SEO

SEO Copywriting The Ultimate Technique To Drive Leads

Is your webpage is not effective to drive leads? Post uncover ultimate SEO copywriting techniques for professionals to drive conversion from traffic to leads. Content writing is a vast subject. A writer aims to solve the audience problem through content. Content should be both SEO friendly and brand story. An excellent content drives more conversion,

Read More »
seo content copywriting
Content Marketing

SEO Content Copywriting – What is it?

Every digital marketer needs an excellent piece of content. According to Google resources, content is a key to rank any website. Besides, the content has the power to attract and engage the audience. The outcome of great content is not the only measure in terms of ranking, but also be determined via conversion rate. Finding

Read More »
how to add meta tag
SEO Tools

How to Add Meta Tag in Website?

As a content developer, we ignore the importance of Meta Tag in post. Meta Tags are important SEO ranking factor in search engines. But how to add Meta Tag in Website? In this post, I will share a few simple steps to create Meta Tag in Website. We previously covered what are Meta tags and

Read More »
Enquire Now!
close slider
[happyforms id="6937" /]
Scroll to Top