Breadcrumbs are an important part of website SEO. They help both Google search engine and users to navigate through the website. But what are they? In this post learn more about what are breadcrumbs SEO and why they are beneficial for website owners.
There are several terms that come into mind when anyone talks about SEO or Search Engine Optimization. Most of them are important for search engine ranking like Breadcrumbs.
Here’s what you need to know about breadcrumbs and how they impact SEO?
A breadcrumb is a website link located on the top of the website. The purpose of a breadcrumb in SEO is that it allows users to navigate where they are on a website. The features also help users to understand how far they are from the homepage. They are also known as ‘Cookie Crumb’.
They are like internal links which help users to easily access the information. An easy to navigate website is essential as it helps in
- Reducing Bounce rate
- Improves Users Time on page
- Enhance User experience
- Improves Findability
- Increase Search Engine Ranking
These all factors aid SEO.
Where are breadcrumbs located?
Usually, breadcrumbs are located on the top of the website at – Navigation Bar. They are often suited on the top of the page, BELOW THE PAGE HEADINGS.
The breadcrumb varies from site to site. They are generally categorized depending on their purpose that is based on its location, page redirect, and keywords.
This is the most common type of breadcrumbs SEO. Location-based breadcrumbs reveal the user location in the website.
Here is a location breadcrumb example
- Home > Services > Digital Marketing > SEO
Location based breadcrumbs are generally called Hierarchy Based Breadcrumbs. This type of breadcrumbs are beneficial for users to browse through the website.
Path breadcrumbs display users the steps they took to end up on the current page. Path breadcrumb is commonly cited on ecommerce sites. Ecommerce websites tend to have a large number of webpages. Resulting, users are unable to track the previous page. Thus, path breadcrumbs facilitate shoppers to navigate through the site and route back to the previous page.
Here is a path breadcrumb example
- Home > Products > Footwear > Shoes > Women’s Sports Shoes
This type of breadcrumbs is similar to location-based. It consists of a keyword that characterizes the webpage instead of using a page title. Thus, also known as keyword breadcrumbs.
Here is an example of keyword based breadcrumb:
- Audiologist / Best Audiologist / Audiologist in India
In this example, you’ll clearly can identify the use of keywords. If the users land on this page, they can identify the page through the keyword.
This type of breadcrumbs users what other pages on the site they have visited, similar to a browser history. When planning to design a website you must know different types of breadcrumbs and their uses.
Here is an example of history based breadcrumbs:
- Home > Previous Page > Current Page > Next Page
Now, lets understand the benefit of breadcrumbs in SEO.
Why are breadcrumbs beneficial for SEO?
SEO or search engine optimization is a technique that helps websites to gain online visibility. The site’s visibility depends on its search engine ranking. Higger the website ranks, the higher are the chances for increased site traffic.
But, breadcrumbs is listed among the top factors responsible for website ranking in Google Search Engine. Here are a few reasons as a website owner you must know about the importance of breadcrumbs SEO.
- Enhance user experience
Everyone wants easy navigation through the website. If you need to keep the user focus you need to enable your site with user-friendly features like breadcrumbs. Breadcrumb is a simple website element for users. In addition to helping users find on the site what they are looking for.
- Improve website ranking
Breadcrumbs are important for websites. As they make the site user-friendly. But they are also important for search ranking. This is because breadcrumbs in the search engine result page help to navigate your website.
They are essential for sites which have local or state level pages. For example for restaurants, lawyers, dentists etc.
- Keeps users longer on the website
It helps in reducing website bounce rate. a high bounce rate can indicate problems with UX – problems that breadcrumbs can help solve.
Adding breadcrumbs might be easy but it may require professional knowledge. An easy widget added on your site will make it easy to launch.
As the technology changes it is important for website owners to constantly improve their website development and SEO strategy with upcoming demands. It’s tough to stay on top of search engines. Strategies like adding breadcrumbs to your website might help you to increase your website traffic and stay ahead of the competitors.