Readers are in constant search for a quality content. While content is the heart of a website. Without delivering good content, you cannot attract readers. As a result, your website will not be successful and likely to struggle for web traffic. However, sustaining in an ever-changing world is challenging yet with so many websites out there, a customer will go where they feel like. In case your website content is not inviting or helpful, certainly, the visitors will go elsewhere. Thus, content planning is crucial to ensure you strategize before publishing on to your website. Keep reading to know more about our pick for best content planning tools.
How To Start With Content Planning?
Planning what kind of content your website will have and what impact it will have on the readers should be prepared in advance. Further, with both technology and world constantly changing, you need to ensure that your content is updated to keep up with the competition out there. Here are the few things you need to consider while planning:
Reach potential customers
Content planning helps to determine what your company goals are and how would you like to meet them by setting up your website. It also aids you to reach a potential audience. Whereas the size of the business may affect the areas you want to reach.
Understanding potential audience
Knowing the demand for a targeted audience is also a part of content planning. It will help you to choose the best content that connects and draws attention.
Research also plays an important role while planning content. You should understand what is out there, what is the current demand, and what your audience want. A detailed market research will ensure that you reach customers- who will invest in your business offerings. There are many tools to help you do that.
Why Content Planning is Important?
Content has the power to drive force to achieve goals and keep customers coming back for more. There are numerous benefits of content planning. It’s worth the time. Since the majority of the business initiated to plan and did not just throw any words on the site in an intend to get customers. Here are a few things that will change your mind:
- Content planning not only helps you save money. If you do it right, you can also save time.
- A business can sustain in an economy for long-term with easy, understanding, catchy, and inviting content.
- Allows you to test your content before spending money and time on coding. While you can find what works best for you.
When it comes to content planning, there are many tools out there. From creating content, distribution, and testing, every tool comes with its unique features. Finding a right tool is important for quality content planning.
Top 10 Content Planning Tools
Here is our exclusive pick for top 10 content planning tools.
Content planning can be a challenging task when dealing with a large group of the team. Sending emails back and forth with multiple people in the same team can be hectic as well as confusing. Coschedule is a perfect solution to avoid this situation. It’s an online tool that helps to plan a complete marketing strategy. Further, you can stay organized by using a scheduling tool by Coschedule.
Managing meeting times, scheduling post, and deadlines are some of the other features by Coschedule. Thus, a great tool for both small and larger businesses. You can stay organized by using this scheduling tool.
You can start with the 14-day free trial without no credit card information. However, depending on your business needs, you can upgrade your plan from $40 per month (basic plan) to $2,000 per month (advance plan) for large enterprises.
2. Gather Content
For highly detailed teams, Gather Content is an excellent online content planning tool. You can organize and even create content while having all your content and ideas in one place. Having your content in different places will aid you to move back and forth. This won’t happen with Gather content. Especially, you can save your content at one central location.
You can create folders for emails, ideas, and other data. Moreover, keep track of what you need to do and what’s most significant. Each plan begins with 30-days free trial. So, you can ensure that you pay for what you like. All paid plans give access to unlimited users, though the number of projects is restricted. The prices range from $79 per month to $259 per month, and you can even save money if you pay yearly.
3. DYNO Mapper
DYNO Mapper is a content planning and project management online tool. You can create your website content strategy easily. Not only it will help you to generate content aligned with your business goals, but also help you to fix links on your website. Thus, help customers easily get around the content. Moreover, this feature will save you money as it fixes issues before they become costly.
Another great feature offered by DYNO Mapper is that it integrates with Google Analytics. Occasionally, you can check your customer views on the site. The tool also helps you to track important keywords to rank your site. When it comes to content planning, the tool has everything you need. You can keep all your content in one place and share with your colleagues at your convenience.
Are you new to content planning? No problem! We’ve got a right tool for you. Airtable is an easy and simple content planning tool for beginners. The tools allow you to add all content planning ideas in one place. Moreover, to make it easier, you can work with your team on the same project. In real-time assign tasks, comment back and forth with each other.
Airtable stores information in a form of an easy to readable spreadsheets. In fact, you can add attachments, link, and photos at one place. The tool has a calendar feature which lets you schedule meetings, reviews, and anything else you need to coordinate. There are different plan to choose from depending on our content planning need. Paid plans allow you more storage facility that will cost you $10 to $20 per month.
Basecamp is similar to Airtable online content planning tool. However, Basecamp offers more dynamic user-friendly experience. The tools let you organize your content in terms of team stakeholders, project name, and provides different sections to schedule, draft, and assign a task.
The team members can comment and discuss with each other while authorized to view recent activities from stakeholders. The free trials are available for 30-days while the premium package starts from $99 per month.
Monday which is formerly known as Dapulse is a content planning tool for professionals. It is an easy to use tool that will minimize your workload and allows you to collaborate with the team. Altogether, it helps you to save time and money.
Track your day to day task in a spreadsheet. Some of the leading brands like Discovery Channel, UBER, Adidas, Fiver etc. are their clients.
If you want to try out their free version, you have to just enter your email address. There is no need to share your credit card information. If you like what you see, you can buy their paid version which comes with advanced features. the price plans depend on the number of users you want to include in your subscription.
7. Google Docs
Who doesn’t know the popular content management tool– Google Docs. You can create, share, and store content for your website. There are several features that come along with Google Docs despite the fact it’s free. However, it is limited to 25 GB storage capacity which is expandable at a cost.
It is a securest option among all other tools. Create folders to stay organized with your content. Perhaps, the best feature is yet to come. It saves all your work automatically. You can import all different types of files including videos, photos, documents.
Slickplan can help you with a variety of content planning task. Create content, sitemaps, and diagrams that will surely help your business drive traffic. You can upload documents and pictures at one location. In fact, it lets you share data with other team members to refine it as needed.
Slickplan is compatible with many third-party tools and apps like Microsoft. It makes easy to expert information from your third-party account. The basic plan starts from $8.99 per month while users need to pay $26.99 to upgrade there plan for more users and storage space.
Jumpchart is another content planning tool which makes creating content and organizing easy and effortless. You can upload, edit, and share content within the team member, just like Slickplan.
In fact, Jumpchart gives you a full screen to write your ideas on which is a unique feature. you can also easily create for your mobile app or on your mobile device.
Jumpchart comes with another great feature similar to WordPress, you can export HTML and PDF. The free plans allowed for 1 project per account. If you like it, you can upgrade to a paid plan. The pricing plan starts from $5 to $50 per month depending on the number of projects you want to add.
10. Loose Stitch
Keep your content ideas all in one place for easy access with Loose Stitch. While you can upload, edit, and share documents. The online tool allows you to collaborate with your team members to keep track on task. Therefore, you can delegate with each team member working on the different segment of the project.
The pricing plan starts from $24.95 to $199.95 per month depending upon the number of users you subscribe. Whereas the full version free trial is limited up to 15-days only.
Hope these content planning tools online help with your planning process. Share with us your best planning strategies.