There are two primary keys to SEO: keywords, and backlinks. Keywords are certain words or combinations of words that you aim to incorporate throughout the content of your website so that your website will be more likely to show up on search engines when people search those keywords. For example, if someone searches “find a good deal on slippers,” and you have incorporated these exact words into the content of your website, you will be more likely to show up near the top of the search! Backlinks, on the other hand, are links that other people have posted, directing readers to your site. Each time someone posts a backlink that takes readers to your site, search engines see this as a “vote of confidence” for your site, which will bump you up in their rankings (the higher-ranked the website that provides this backlink, the more valuable it will be for you!). You can gain backlinks by simply providing quality content on your site and encouraging people to share it, or you can gain backlinks with a backlink builder – which allows you to provide content for other sites while linking back to your own!