Google AdWords AKA Google ads is an advertising service offered by Google. The objective of the service is to target business wanting to display ads on Google networking sites. In the first place, ads allow business to set a budget for advertising and only pay when people click the ads. Generally, used by advertisers to advertise on the search engine result page (SERP).

Google AdWord Definition

Let’s check out the Google AdWord definition on Wikipedia:

Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.

https://en.wikipedia.org/wiki/Google_Ads

In particular, the ad service is largely based on keywords. Whereas for auto bidding, your bid is determined based on objectives.

Options:

• Manual Bidding: If you find certain keywords more profitable, you can allocate a budget with manual bidding.
• Auto Bidding: It is more heavy lifting and requires more guesswork. Although  Automatic bidding is a great way for target marketing.

Understanding Google AdWords

A business that depends on AdWords can develop relevant ads using targeted keywords. However, the keywords are based on that people search the web, especially, Google search engine. To summarize, Google AdWords is the top ads that appear under the sponsored links heading. It can be navigated on the right side or above Google search results. Consequently, if the user clicks on the ads, thus, are directed to the website.

Take a look at Example:

Watch Real Results

“Advertising on Google has helped us grow our business, and it has allowed me to be able to do what I love.”

https://ads.google.com/intl/en_in/home/

So, now you know basic of Google AdWords. Check our next blogs on What is Google AdWords and Types of Google!