Everyone business website owner wants to rank top in search engine results (SERPs). But aren’t concerned about following unethical SEO practices. Often, the practice is used to drive traffic through misleading audiences.
Keyword stuffing is one such fraudulent practice that many website owners enforce to rank. Being unaware of the fact that it can harm their website or even put their site to Google penalty. Thus, practicing an ethical approach to Google ranking is highly worthwhile.
If you’re someone who knowingly or unknowingly did keyword stuffing, then here are a few tips for you to follow. In this post, discover keyword stuffing meaning and it’s cons to website ranking.
Let’s get started with understanding keyword stuffing meaning.
What is Keyword Stuffing?
Keyword stuffing is a set of activities to manipulate search engine results for a relevant keyword. These activities involve excessive keyword spamming through text or website meta tags. Google search engines downgrade websites from ranking practicing keyword stuffing.
Cons of Keyword Stuffing
Keyword stuffing can kill your SEO efforts. Do many beginners ask why keyword stuffing is bad? here are few reasons to keyword stuffing context that can impact your website ranking:
- May lead to a website being banned
- Penalized in major search engines
- Demote or remove a website from the index
Keyword Stuffing Types
- Overuse of keywords or phrase
- Using content that does not resonate with the topic
- Inserting duplicate content blocks
- Adding irrelevant keywords
The best keyword stuffing example will be a webpage that is spamming with a ‘focus keyword’ using it multiple times.
Do you want to rent a home? Are you looking for the best location for a home rental website? We are an ABC company dealing with the best rent and home service in your area. Call us if you want to rent a home today. Or if you’re looking for affordable rent a home option that matches your pocket budget.
In this example of keyword stuffing, you can read the overuse of the same keyword. The term ‘rent a house’ is used four times. It is not a health SEO practice for keyword density. Maintaining the right keyword density not only encourages content optimization but also attracts readers, thereby search engines.
Other examples of keyword stuffing include:
- List of a phone number with no content value
- Block of text listing cities trying to rank
- Repeating content or phrases
What is the right keyword density?
Keyword density is the number of times a keyword phrase is repeated as the percentage chance to the total number of words.
Keyword Density = (Number of words in copy) / (Number of times keyword appears in copy)
Impact of keyword stuffing
Having the right volume of keyword destiny surefire way to gain higher ranking. A web page serves the reader as a basis of education. The page aims to be able to fulfill readers’ purpose to visit the page.
When you write a spam content it stops readers to lose their focus. Thus, search engines include that page where the competitors with better content gain a higher chance to attract readers.
Thus creating a poor reader experience is likely to increase your page to lose its potential from driving customers. Also, it will lead to an increase in the page bounce rate. Forget it if you believe that you can gain more customers by simply filling your page with the irrelevant keywords. You can hit the Google penalty that removes the webpage from the index.
Keyword stuffing might be a tempting game. But avoiding stuffing with keywords can help you rank your page in the long run.
We have acclimated a list of following best practices to optimize your web page with the right keyword density.
Tips to Use Keywords to Optimize Content For Search Engines
We can help you optimize your content with the right context instead of content keyword stuffing. Here are simple tips that can help you to save your website from keyword stuffing Google penalty.
Assign a primary keyword to each page
This is the biggest tip for all the SEO executives and content writers. The first step to the right SEO technique is to formulate a list of keywords. The pro tip is here: use one keyword per page. Do not make a duplicate page for one keyword.
Duplicate word pages create keyword cannibalization. Besides, confuse the search engines which page to rank. This will keep your every page unique from other pages and not competing against each other.
You can use any keyword research tools to find similar keywords. For example, online rent a home, rent a home near me, best rent a home website.
2. Optimize content with right word count
Many SEO beginners often confuse the limitation of the content word count. The word count of content depends on several factors. Some of them like keywords, target audience, topic, competition, etc.
Ensure your content should comprise word count that justify the topic. Always include variation in content, for instance, images, videos, PDFs, Gifs, or podcasts.
Search engines allow users to find answers to queries entered by ranking your content that match the query.
3. Avoid overuse of keywords
As you write, your keyword through the content – distribute it equally throughout the content. Also, to do stuff the keyword twice in the meta title or description. Remember, your keyword dentist should be less than 2%.
Use a long-tail keyword or semantic keyword to optimize your content. This will allow your content to rank on other keywords also. You can also use the Yoast keyword stuffing checker tool online to understand the rate at which your content must contain keywords.
4. The right technique to place keywords
Inserting keywords into a webpage, blog post, social media post, or meta title plays an important role. Using the right technique of pacing your keyword boosts traffic. It helps the webpage to rank better in search engine results.
Use of primary keywords once in the following places:
- Meta title
- Meta description
- Page title
- Image ALT text
- First paragraph
- Last paragraph
These keyword optimization tactics aim to improve content quality. The offer signals to search engines to get them to notice, thereby improving ranking.
Improve Keyword Strategy to Enhance Rankings
As you can see keyword studying does not require hard work. Just by incorporating a few changes in the content, anyone can easily optimize their website for users and search engines. Use content writing tips in this article to outrank your competitor’s SEO.
For even more help you can hire an SEO company to audit your website keyword gap and help you get the maximum benefit from your content practice. Hope you like our suggestion on keyword stuffing. If you have suggestions or questions we would love to hear from you.