The full form for SEO is Search Engine Optimization It is a combination of techniques to bring website at
How does SEO work?
SEO is a complex process, thereby comprise a combination of techniques. SEO can be divided into two parts: On-Page Optimization and Off-Page Optimization. Moreover, there are several subtypes of SEO like Local SEO, White Hat, Black Hat, Grey Hat, E-commerce SEO, etc. While all type of SEO has
Search engines evaluate each website by several aspects called ranking factors. No one knows the exact algorithm search engines use, but content and backlinks are considered to be the main ones. Here is the guide to SEO straight from the horse’s mouth.
Nowadays SEO includes optimization for both search engines and users, as the first ones are aimed to serve the last. That’s why modern SEO is also closely related to things like User-Experience and User-Interface.
Why does someone need SEO?
It’s simple. If you want your blog/online store etc. to drive free traffic from search engines, you need it to be seen on the first result page (better in the top-5 results as they have the biggest click-through-rate).