SEO is essential for companies. Not sure how to rank a website for the No. 1 Google position? You might be making one of the many mistakes like any other digital marketer.
SEO is how users find the best websites while searching on Google. Without an effective SEO strategy, a company will miss out on leads and remuneration. Thus, SEO is imperative for companies to master so they can gain more website traffic. Moreover, it is necessary to note mistakes which a company can easily make when it comes to SEO. Avoiding these common SEO mistakes is an easy way to meet the real objective.
5 Common SEO mistakes and how to avoid them in 2020
Check our list of top 5 SEO mistakes to avoid this year.
No keyword strategy
SEO is nothing but making the intended website easier for users to find. It is also necessary to have a keyword strategy to create the article or blogs featured on the website. If you want to rank top in Google search engine page results ensure you are using the right keywords for every page.
Optimizing irrelevant keywords can cause the entire keyword strategy to fail and harm campaigns. A good keyword strategy helps companies get better leads, more organic traffic, relevant visitors, better engagement and more conversions.
Avoid using generic keywords to differentiate from competitor’s keyword strategy. The long-tail keywords will increase your chances to rank higher. The practice will help you optimize your page to rank on no. 1 in Google.
Low-Quality Link building
Companies who buy links, work through link baits or other facilitate default practices increase the chance for the website to penalize by Google. The practice is popularly known as Black Hat SEO. These low-quality links could cause the website to be labelled as spam. If a company is not sure how to skillfully build their backlinks, they should check out Google’s guidelines to adopt proper and suitable ways to build high-value links.
Lack of search engine update optimization
Google has implemented algorithms to help users get more out of their searches. It is necessary for companies to stay informed about the updates, trends and changes about whatever the platforms they are using. It is imperative for companies to stay up to date with these updates and understand how they work.
Lack of speed checking on websites
Internet users are used to fast upload speeds and if a website is down, they will not spend their time waiting more than 10 seconds. It is imperative for companies to ensure their website speed is high so that they don’t lose traffic and potential conversions.
No call to action on the page
Once a visitor is one page, it is essential to keep them on site. No sales-oriented business wants visitors to leave immediately. This increase bounce back rate to Google once visitor read something on site. Thus, you need to encourage visitors to take action on the page.
An ideal approach is to create a button for visitors to take call-to-action, so the goal of the page is substantial. If you add more than one button, you will lose the visitor’s intent.
Avoiding Mistakes and Optimize SEO Strategy for 2020
Marketers make these five common mistakes. Learn from these top mistakes: focus keyword strategy, avoid spam link building, optimize to latest algorithm, and create call-to-action. This will allow your visitors to find you on top Google search results and stay on your website.