Over the years, there has emerged a wide variety of SEO myths, most of which keep diligent content marketers from improving their traffic and rankings. For, instance, there is SEO agency that boldly asserts they are affiliated with Google, but this isn’t the case. For your information, Google doesn’t disclose details on its SEO partners or affiliates. With that understood, let’s now look at the top 10 SEO myths, you should ignore.
1. Keyword targeting is outdated after Hummingbird
The Google Hummingbird algorithm has greatly altered the future of SEO. This update has effectively forced content producers’ to embrace a new concept which is extremely advantageous to users. According to the Webspam team at Google, 90% of online searches have been significantly influenced by Hummingbird. However, unlike Panda or Penguin updates, this is a complete overhaul. Currently, less than 15% of the ranking equation is affected by keyword targeting. Therefore, it can be wise to concentrate on churning out unique content.
Still, it is very erroneous to state that targeting relevant keywords in your website is superfluous. Hummingbird has made keyword research and keyword targeting much easier. This means you no longer have to fret about adhering to a certain keyword ratio. What this algorithm update has done is emphasizing on fully understanding the intent of a keyword, and providing content that meets the user’s requirements.
2. Having an XML sitemap tool can fast-track search ranking
XML sitemaps generators serve the primary purpose of making your website more crawlable.’ Each time you publish a new post or edit an existing one, these tools automatically make an updated sitemap. This includes all the new or updated web pages, which are then dispatched to search engines. Nevertheless, using such an application doesn’t necessarily affect the ranking of your web pages. Sitemaps are essentially guides that provide more details of your website to search engines. This, of course, includes ensuring all your URLs can be indexed. Given, using an XML sitemap tool can enhance your website’s visibility, but this isn’t always the case.
3. Meta tags aren’t relevant to SEO anymore
Meta tags are HTML tags. Their main function is to provide snippets in search engine result pages. After the release of Hummingbird, there has been plenty of speculation about their relevance. Basically, meta tags comprise of 3 different elements, the title tag, meta description, and keywords. The first is a mandatory web page element, but the remaining 2 are optional. Yet without meta descriptions, search engines can pull random text from a page’s body to serve as a preview snippet.
What all this signifies is meta tags are still important, and thinking otherwise is just one of the SEO myths that need to be debunked. Working on meta tags may not improve your website’s rankings, but they inform users and search engine what it is all about. Even better, they will make your search results more appealing to users, leading to more clicks.
4. Top-level domains can improve rankings
Top-level domain names (TLDs) occupy superior positions in the domain name system. Most users can easily identify .com as website extensions but tend to be confused when they see .biz or .guru. This is due to the fact that when you input a search term, 98% of the results are .com domain names. Yet it is important to note that TLDs like .com are usually the biggest spam culprits. The main factor when it comes to the question if TLDs can have a positive effect on SEO is when they contain keywords. The main benefit of having a good domain name is the exact value it can give you. When selecting TLDs what really matters is the long-term brand awareness that you can obtain.
5. Google can always find your website’s fresh content and index it
Crawl optimization’ infers to what you can do to assist search engines discover and ultimately index your fresh content. When your new article is live, you are literally giving bots a hearty meal. But this doesn’t necessarily imply that your fresh content will always be indexed quickly without some input on your part. This makes it all the more important to utilize an XML sitemap generator tool. Such an application can automatically submit all your fresh content to search engines like Google. It is noteworthy to state that this isn’t in any way manipulative. XML sitemaps generators are there to assist search engines to conveniently and quickly index your website’s content.
6. Hiring an SEO agency will get you top rankings immediately
There are certainly many valid reasons why you should enlist the services of an SEO firm. Some of the most notable are getting help in keyword analysis and competitive auditing. However, getting super-quick improvements on ranking isn’t one of them. Google deals with more than 100 billion searches on a monthly basis. This means that no one can correctly predict tomorrow’s hottest keywords, and is virtually impossible to offer a guarantee for quick top rankings. SEO is an ongoing process, and if you think you can rank on Google’s top 10 overnight, you are deluded. The best assistance you can obtain from an SEO agency is access to best practices’ to improve your ranking.
7. Guest blogging is no longer important for SEO
There isn’t any technical dissimilarity between content from a guest blogger or any other content you publish on your website. Guest blogging simply refers to a guest’s contribution to your blog. It is again critical to note that search engines index billions of web pages and IP addresses from different locations. This is what is known as interconnectivity. When it comes to guest blogging, the major issue isn’t the guest’ or their content. Rather it is all about the context.
Is the article unique? Does it have links pointing it and pointing to other web pages? Google cannot accurately determine what a guest post is, particularly when its author’s name is within the content’s body as opposed to the author’s profile. This definitely means guest blogging is still relevant and thinking it’s not is one of the biggest SEO myths in existence.
8. Keyword research is no longer necessary
As the content marketer, you cannot afford to overlook keyword research. No Google algorithm update has ever done away with keywords. What you should avoid is keyword stuffing, keyword-rich anchor texts or exact match domain name updates. Instead, concentrate on R.O.I rather than gaining top rankings for any given keyword. Typically, it doesn’t matter if you rank #1 or #4. What really matters is what you can be able to get from your content.
9. Paid search can influence organic rankings
There isn’t any link between paid ranking and organic ranking. Both of them operate in entirely separate spheres. Organic search results come from a search engine’s index database. While PPC ads enablements’ effectiveness is based on your bid and total investment.
10. Linking to authoritative websites will drive away your organic visitors
It is rather obvious linking out to other websites can redirect your visitors. Nevertheless, many popular websites have gained success due to linking to other websites. So long as your content is insightful, comprehensive and persuasive, visitors may leave, but they will be bound to come back.