Facebook is extremely popular worldwide and marketers understand its potential for growing a brand. However, taking advantage of its wide appeal is not as easy as many people think it is. In 2012, the website had 8 million pages jumping up to 16 million pages in 2013. Since then the number of business pages on the site continues to grow exponentially. Unfortunately, some business owners benefit more from using the website than others do. For example, they generate more likes, followers, leads, and shares than their business rivals do.