Advanced Digital Marketing Training

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Advanced Digital Marketing Training

You will have full and an in-depth understanding of all the aspects of Digital marketing, it will enable you to understand the need of the advertiser and will help you shape your strategies which will yield maximum ROI
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Training Overview Advanced Digital Marketing Course

Advance Program in Digital and Internet Marketing is a revolutionary new-age program specifically developed to harness such quality professionals who can deliver strategies and compelling communications for online media. Created and taught by Digital Media Professionals. The dynamic approach equips the student to have an in depth knowledge and understanding of the subject. Special Exercises designed to make them understand and create the amazing consumer engagement and interaction strategies.
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Course Content Advanced Digital Marketing Training & Certification

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Digital Marketing Overview

Why Integration is Important

Key Terms and Definitions

Who is Online?

How do people use the internet?

Knowing your customers – external resources

Knowing your customers – internal data

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Definitions

Online Advertising Growth & Figures

Key Players (Agencies, Advertisers, Publishers)

Ad Ops Roles

Ad Ops Functions & Terminology

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Contract Terminology

Pricing Models (CPM, CPA, CPC)

Inventory & Yield Management

Discrepancy Management

Campaign Management

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What is Online Planning?

Planning Models

Budgeting

Legal considerations

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Ad units

Rich Media

Video Advertising

Mobile Advertising

Key Vendors

Geographical & Behavioral Targeting

Exercises

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Why you need to identify individuals

What data do you need to gather?

Click-stream data

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Setting objectives

Website planning functionality, navigation and content

Usability Testing & Design

On-Demand Video & User Generated Content

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What can you measure and how do you measure

What does ‘good’ look like – key metrics

Traffic-driving – advertising, search, email, affiliates & referrals

Web measurement & tracking

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Writing for web

Costs, skills and time-scales

Tone of voice guidelines

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Display Advertising

Search Engine Optimization

Paid Search (Pay per Click/Adwords)

Email marketing

Viral Marketing

Online PR

Mobile acquisition and retention

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Who should Attend Advanced Digital Marketing Training Expert Course?

Any professional or Graduate in any discipline who has an inclination towards Digital Marketing
Anyone interested to enhance their skills and would like learn more about Online Marketing
Small Business Owners and Entrepreneurs
PR professionals and agencies
Product managers and brand managers

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How will I Benefit?

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Upon completion of this program, students have the ability to:

Develop and execute a digital deployment plan to solve digital marketing problems.
Integrate digital initiatives with an overall marketing plan, as well as other digital marketing efforts, including websites, search, e-mail, social media, and mobile campaigns, and various online promotions.
Conduct consumer research in order to produce effective search, e-mail, social, and mobile campaigns, a cost-effective means of generating leads, increasing sales, and enhancing CRM programs.
Target and deliver smart marketing messages to on-the-go and digital media savvy audiences.
Achieve better results in digital spending, and show the exact ROI on marketing investment.

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Upcoming Dates for Advance Digital Marketing Training Expert Course

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Course

ADMTEC Training

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Date

Mon, 09 Sep

Mon, 16 Sep

Mon, 23 Sep

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Fees

37,500.00

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Status

Full

Call to Book

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Duration

100 Hours

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Eligibility

Under Graduate in any discipline.

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Program Fee

37,500/-

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Join ADMTE Course

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Advanced Digital Marketing Training