what is click through rate

What is Click-Through Rate (CTR)?

Click-through rate (CTR) has been in debate for the past many years. CTR is the most commonly used online advertising performance metric. Typically, web publishers generate revenue from Google Adwords each time a visitor clicks on one of the advertisements. Therefore, publishers, constantly monitor page view results in click ads. While CTR tool allows the publisher to measure the effectiveness of display ads, paid search, and email marketing campaign. Let’s check out the CTR definition:

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

How To Calculate CTR?

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown

  • CTR = Number of clicks / Number of exposures.
  • CTR% = Number of clicks * 100 / # of exposures


Your CTR will tell your PPC campaign performance. In addition to what percentage of users who view your ad are clicking. To conclude, CTR will facilitate you to diagnose potential challenges within your campaigns. While you may struggle to identify ad issues without CTR metric.

Learn More: Click through Rate (CTR): Definition

Facebook Comments